Build Your Newsletter with Beehiiv: For Coaches, Consultants & Creators
Workshop Pitch Deck — Da Nang Nomad Fest
Total Slides: 35 | Duration: ~90 minutes
SLIDE 1 — Title Slide
Build Your Newsletter with Beehiiv
For Coaches, Consultants & Creators
- Your Name: (Your name)
- Your Title: (Your job title)
- Event: Da Nang Nomad Fest Workshop
- Visual: Clean background, Beehiiv logo
SLIDE 2 — About You
Meet Your Instructor
- (Your photo here)
- (Your name)
- (Your job title)
About:
- 4+ years in eCommerce email marketing & newsletter strategy
- Helped clients generate over $20M+ in revenue through email
- Specializes in newsletters for coaches, consultants & creators
- Built and scaled multiple newsletters on Beehiiv
- Managed Beehiiv newsletters with 50,000+ subscribers
- Helped 100+ coaches launch their first newsletter on Beehiiv
Find me on:
- IG: (your handle)
- FB: (your handle)
- LinkedIn: (your handle)
SLIDE 3 — Agenda
What We'll Cover Today
| Time | Topic |
|---|
| 5 min | Welcome & Introductions |
| 15 min | Why Newsletters & Why Beehiiv |
| 10 min | Beehiiv Features & Benefits |
| 10 min | Beehiiv vs Competitors |
| 30 min | Live Demo — Build a Newsletter Step by Step |
| 15 min | Hands-On — Set Up Your Own Newsletter |
| 10 min | Quick Wins, Resources & Q&A |
Total: ~90 minutes
What you'll need: Laptop, internet connection, an email address
AUDIENCE ENGAGEMENT
"Before we dive in, let's get to know each other!"
- "Raise your hand if you already have a newsletter?"
- "Keep your hand up if you're currently sending it consistently?"
- "Raise your hand if you've heard of Beehiiv before today?"
- "Raise your hand if you're a coach, consultant, or content creator?"
- "Now raise your hand if you've ever felt frustrated with social media algorithms?"
"Great — you're all in the right place. Let's fix that today."
SLIDE 4 — The Problem
SLIDES ONLY — No screen share needed
Why Social Media Alone Isn't Enough
- Algorithms control who sees your content
- You don't own your followers
- Organic reach keeps declining
- One platform ban = your audience is gone
- You're renting, not owning your audience
SLIDE 5 — The Solution
SLIDES ONLY
Own Your Audience with a Newsletter
- Lands directly in their inbox — no algorithm
- You own the subscriber list forever
- Builds trust and authority over time
- Converts better than social media
- It's a real business asset
AUDIENCE ENGAGEMENT
"Quick question for the room!"
- "How many of you check your email first thing in the morning? Raise your hand."
- "Now how many of you check Instagram or TikTok first?"
- "Interesting right? That's why email still wins."
"Your clients check their email every single day. That's where you need to be."
SLIDE 6 — Why Beehiiv?
SLIDES ONLY
Why We're Using Beehiiv
- Free to start (up to 2,500 subscribers)
- Drag-and-drop editor — no coding needed
- Built-in growth tools (referrals, recommendations)
- Built-in monetization (ads, paid subs, digital products)
- Beautiful design out of the box
- Trusted by top creators worldwide
SLIDE 7 — Everything in One Platform
SLIDES ONLY
Everything You Need in One Platform
- Newsletter editor
- Website builder
- Ad network
- Growth tools
- Analytics dashboard
- Monetization tools
- All in one place — no need for 5 different tools
SLIDE 8 — Drag & Drop Editor
SLIDES ONLY
Create Beautiful Emails Without Code
- Choose from professional templates
- Drag and drop text, images, buttons
- Add polls, surveys, and CTAs
- Mobile-responsive by default
- Beehiiv AI helps you write faster
AUDIENCE ENGAGEMENT
"Let's do a quick poll!"
- "Raise your hand if you've ever tried Mailchimp?"
- "What about Substack?"
- "ConvertKit?"
- "How about WordPress for a blog or newsletter?"
- "And raise your hand if you gave up because it was too complicated?"
"That's exactly why Beehiiv exists — it's built to be simple AND powerful."
SLIDE 9 — No-Code Website Builder
SLIDES ONLY
Your Newsletter = Your Website
- Every newsletter becomes a blog post
- SEO-friendly — Google indexes your content
- Custom domain support
- Link-in-bio page included
- No WordPress or hosting needed
Why it matters: Your content works for you 24/7 on Google
SLIDE 10 — Growth Tools
SLIDES ONLY
Built-In Tools to Grow Your Audience
- Referral Program — Subscribers share, earn rewards
- Recommendations — Other newsletters recommend you
- Boosts — Get paid when others promote your newsletter
- Pop-ups & Forms — Capture subscribers on your site
- Magic Links — One-click login, no passwords
SLIDE 11 — Monetization
SLIDES ONLY
4 Ways to Make Money on Beehiiv
- Ad Network — Beehiiv matches you with brand sponsors
- Paid Subscriptions — Lock premium content for paying readers
- Digital Products — Sell ebooks, templates, guides (0% commission)
- Boosts — Earn $1-3 per subscriber by recommending newsletters
No need for Gumroad, Stripe setup, or third-party tools
SLIDE 12 — Analytics
SLIDES ONLY
Know Exactly What's Working
- Open rates & click rates
- Subscriber growth over time
- Verified clicks (filters out bots)
- Audience segmentation (location, behavior)
- A/B test subject lines
- Website traffic analytics
Why it matters: Data tells you what your audience wants
AUDIENCE ENGAGEMENT
"Let me ask you something..."
- "If I told you that you could earn money just by recommending someone else's newsletter — would you be interested? Raise your hand."
- "What if your subscribers could bring you MORE subscribers automatically — without you doing anything extra?"
- "That's what Boosts and the Referral Program do. And it's all built into Beehiiv for free."
"Pretty cool, right? Let's keep going."
SLIDE 13 — Automations
SLIDES ONLY
Put Your Newsletter on Autopilot
- Welcome email when someone subscribes
- Drip sequences for onboarding
- Segment-based emails (send different content to different groups)
- Schedule posts in advance
- Trigger emails based on subscriber actions
Example: New subscriber → Welcome email → Day 3 follow-up → Weekly newsletter
SLIDE 14 — Audio & Podcasting
SLIDES ONLY
Go Beyond Text
- Convert newsletters to audio with one click
- Native podcast hosting built in
- Readers can listen instead of read
- Reach a wider audience
- No Spotify or Anchor account needed
SLIDE 15 — Beehiiv vs Others
SLIDES ONLY
How Beehiiv Compares
| Feature | Beehiiv | Mailchimp | Substack | ConvertKit |
|---|
| Free plan | Yes (2,500) | Yes (500) | Yes | Yes (1,000) |
| Built-in ads | Yes | No | No | No |
| Referral program | Yes | No | No | No |
| Digital products | Yes (0%) | No | No | Yes (3.5%) |
| Website builder | Yes | No | Yes | Yes |
| SEO friendly | Yes | No | Yes | Limited |
| Automations | Yes | Yes | No | Yes |
| A/B testing | Yes | Yes | No | Yes |
Beehiiv gives you the most for free
AUDIENCE ENGAGEMENT
"Quick show of hands..."
- "Who here is currently paying for an email marketing tool?"
- "What if I told you Beehiiv gives you MORE features for FREE than what you're paying for right now?"
- "Look at that comparison table — Beehiiv wins in almost every category."
"And you can start today without spending a single dollar."
SLIDE 16 — Benefits for Coaches
SLIDES ONLY
Why Coaches Need a Newsletter
- Share tips & frameworks weekly → builds authority
- Nurture leads on autopilot → more discovery calls
- Sell coaching packages directly → no middleman
- Testimonials & case studies in every issue → social proof
- Your inbox > Their Instagram feed
SLIDE 17 — Benefits for Consultants
SLIDES ONLY
Why Consultants Need a Newsletter
- Showcase expertise with insights & trends
- Stay top-of-mind with past and potential clients
- Share case studies that prove your results
- Drive traffic to your booking page
- Become the go-to expert in their inbox
SLIDE 18 — Benefits for Creators
SLIDES ONLY
Why Creators Need a Newsletter
- Own your audience — no algorithm risk
- Monetize from day one with Boosts
- Sell digital products with zero commission
- Build a community around your content
- Turn followers into subscribers, subscribers into customers
AUDIENCE ENGAGEMENT
"Let's make this personal!"
- "Turn to the person next to you and share in 30 seconds: What would YOU write about in your newsletter?"
- (Give them 1 minute to chat)
- "Anyone want to share with the group? What's your newsletter idea?"
- (Take 2-3 answers from the audience)
"Love it! Keep that idea in mind — we're about to build it."
SLIDE 19 — Real Numbers
SLIDES ONLY
Newsletter Industry Stats
- Email ROI: $36 for every $1 spent
- 4 billion daily email users worldwide
- 77% of people prefer email for marketing
- Newsletters have 5-10x higher engagement than social
- Top Beehiiv creators earn $10,000+/month
Source: Litmus, Statista, Beehiiv
AUDIENCE ENGAGEMENT
"Let that sink in..."
- "$36 return for every $1 spent. Raise your hand if you know ANY other marketing channel with that kind of ROI?"
- "Not Instagram ads. Not Facebook ads. Not Google ads. EMAIL."
- "And the best part? With Beehiiv, your cost to start is literally $0."
"Alright, enough talking — let me SHOW you. Let's jump into Beehiiv!"
SLIDE 20 — Live Demo Intro
TRANSITION SLIDE — Tell attendees: "Now I'm going to share my screen and show you Beehiiv live"
Let's Build a Newsletter — Live!
Follow along on your laptop
- Open beehiiv.com on your browser
- Have your email ready
- Let's do this together
SCREEN SHARE STARTS HERE
SLIDE 21 — Step 1: Account Setup
SHARE SCREEN — Show beehiiv.com signup page
Let's Get Started
- Go to beehiiv.com
- Sign up for the free Launch plan
- Choose your newsletter name
- Set your sender name & email
- Pick your subdomain (yourname.beehiiv.com)
Tip: You can add a custom domain later
Say: "Go ahead and sign up now — I'll wait for everyone to finish"
AUDIENCE ENGAGEMENT
"Quick check-in!"
- "Raise your hand if you've successfully created your account?"
- "Anyone stuck? Don't be shy — raise your hand and I'll help."
- (Wait until 80%+ have their hand up before moving on)
"Awesome — let's keep going!"
SLIDE 22 — Step 2: Dashboard Tour
SHARE SCREEN — Show Beehiiv dashboard
Your Beehiiv Dashboard
- Walk through the left sidebar menu
- Show: Posts, Audience, Monetize, Automations, Analytics, Settings
- Explain what each section does
- Keep it high level — we'll go deeper in each step
Say: "This is your home base — everything lives here"
SLIDE 23 — Step 3: Know Your Audience
SHARE SCREEN — Show audience/settings page
Who Are You Writing For?
- Who is your ideal reader?
- What problems do they have?
- What do they want to learn?
- How does your newsletter help them?
Exercise: "Take 2 minutes — write down your ideal reader in one sentence"
AUDIENCE ENGAGEMENT
"Let's hear some answers!"
- "Who wants to share their ideal reader? Just shout it out!"
- (Take 3-4 answers)
- "Great examples! Notice how specific they are — that's the key."
- "The more specific your reader, the easier it is to write for them."
"Now let's make your newsletter look amazing."
SLIDE 24 — Step 4: Design Your Newsletter
SHARE SCREEN — Show template selection and editor
Make It Look Professional
- Choose a template from Beehiiv's library
- Add your logo and brand colors
- Set your header and footer
- Keep it clean and simple
- Mobile-friendly by default
Tip: Less is more — don't over-design
Say: "Let me show you how easy this is"
SLIDE 25 — Step 5: Write Your First Email
SHARE SCREEN — Show email editor with a draft
Your First Newsletter
- Start with a strong subject line
- Open with a hook (question, story, or stat)
- Keep paragraphs short (2-3 lines)
- Add one clear call-to-action (CTA)
- Be yourself — write like you talk
Tip: Use Beehiiv AI to help you get started
Say: "I'll write a quick draft live so you can see how fast this is"
AUDIENCE ENGAGEMENT
"Let's brainstorm together!"
- "Give me a topic — any topic a coach or consultant might write about."
- (Take a suggestion from the audience)
- "Great! Now watch — I'll write a subject line and opening paragraph for that topic in under 60 seconds using Beehiiv."
- (Write it live on screen)
"See how fast that was? You can do this too."
SLIDE 26 — Step 6: Subscribe Forms & Growth
SHARE SCREEN — Show subscribe form builder, referral program settings
How to Get Your First 100 Subscribers
- Share on your social media
- Add a subscribe form to your website
- Use Beehiiv's pop-ups and magic links
- Turn on the Referral Program
- Use Recommendations to cross-promote
- Use Boosts to get paid for recommending others
Say: "Let me show you where to turn on the referral program"
SLIDE 27 — Step 7: Monetization Walkthrough
SHARE SCREEN — Show monetize section in dashboard
Make Money from Your Newsletter
- Ad Network — Show where to apply
- Paid Subscriptions — Show how to toggle on
- Digital Products — Show how to create one
- Boosts — Show marketplace
Tip: Focus on growing first, monetize later
Say: "You won't need this on day one, but I want you to see how easy it is"
SLIDE 28 — Step 8: Analytics
SHARE SCREEN — Show analytics dashboard
Your Numbers at a Glance
- Show open rate, click rate
- Show subscriber growth chart
- Show audience segmentation
- Show A/B test setup
Say: "After your first send, this is where you'll check how it performed"
SLIDE 29 — Step 9: Publish!
SHARE SCREEN — Show publish/schedule button
Ready to Send
- Preview your email
- Send a test to yourself
- Choose: Send now or Schedule
- Hit publish!
Say: "That's it — you just built a newsletter from scratch"
AUDIENCE ENGAGEMENT
"Give yourselves a round of applause!"
- "You just watched a newsletter get built from zero in under 30 minutes."
- "Raise your hand if you feel confident you could do this on your own now?"
- "For those who didn't raise their hand — that's totally fine. That's what the next 15 minutes are for."
"Now it's YOUR turn. Let's build yours!"
SCREEN SHARE ENDS HERE
SLIDE 30 — Hands-On Time
STOP SCREEN SHARE — Go back to slides
Your Turn!
15 minutes to set up your own newsletter
Tasks:
- ☐ Create your Beehiiv account
- ☐ Choose your newsletter name
- ☐ Pick a template
- ☐ Write a short draft (even 3 sentences is fine)
- ☐ Ask me if you get stuck!
Say: "I'll walk around and help anyone who needs it"
SLIDE 31 — Beehiiv Free vs Paid
SLIDES ONLY
Which Plan Do You Need?
| Feature | Launch (Free) | Scale ($39/mo) | Max ($99/mo) |
|---|
| Subscribers | Up to 2,500 | Unlimited | Unlimited |
| Emails | Unlimited | Unlimited | Unlimited |
| Referral Program | No | Yes | Yes |
| Ad Network | No | Yes | Yes |
| Paid Subscriptions | No | No | Yes |
| Automations | Basic | Advanced | Advanced |
Start free. Upgrade when you grow.
SLIDE 32 — Quick Wins
SLIDES ONLY
Do This After the Workshop
- ☐ Finish setting up your Beehiiv account
- ☐ Write and publish your first newsletter
- ☐ Share your subscribe link on 3 platforms
- ☐ Set a weekly publishing schedule
- ☐ Tell 10 people about your newsletter
AUDIENCE ENGAGEMENT
"Let's make a commitment!"
- "Raise your hand if you commit to sending your FIRST newsletter within the next 7 days?"
- "Now turn to the person next to you and exchange contacts — hold each other accountable!"
- (Give them 1 minute)
"You now have an accountability partner. No excuses!"
SLIDE 33 — Resources
SLIDES ONLY
Helpful Links
- Beehiiv: beehiiv.com
- Beehiiv Blog: beehiiv.com/blog
- Beehiiv University (free tutorials)
- Beehiiv Templates Library
- Beehiiv YouTube Channel
SLIDE 34 — Q&A
SLIDES ONLY
Questions?
- Your photo
- Your name
- Your social handles
- "Let's connect!"
SLIDE 35 — Thank You
SLIDES ONLY
Thank You!
Now go build your newsletter!
- Your name & contact info
- Social handles
- "Workshop by Da Nang Nomad Fest"
AUDIENCE ENGAGEMENT
"Before you leave..."
- "Subscribe to MY newsletter right now — I'll send you a recap of everything we covered today plus bonus resources."
- (Show QR code or link)
- "And don't forget — you get a free drink at Esco Beach! Tell them you're from the workshop."
- "Connect with me on socials — I'd love to see your newsletters when they go live!"
"Thank you all for being here. Now go build something amazing!"
Screen Share Quick Reference
| Slides | Mode | What's Showing |
|---|
| 1-20 | Slides only | Presentation on screen |
| 20 | Transition | Tell them you're switching to live demo |
| 21-29 | Screen share | Beehiiv platform live |
| 30 | Stop sharing | Back to slides, hands-on time |
| 31-35 | Slides only | Wrap up |
Engagement Moments Quick Reference
| # | After Slide | Type | What You Do |
|---|
| 1 | Slide 3 (Agenda) | Raise hands | Who has a newsletter? Who knows Beehiiv? |
| 2 | Slide 5 (Solution) | Raise hands | Email vs social media morning check |
| 3 | Slide 8 (Editor) | Poll | Who's tried Mailchimp/Substack/WordPress? |
| 4 | Slide 12 (Analytics) | Raise hands | Earn money recommending newsletters? |
| 5 | Slide 15 (Comparison) | Raise hands | Who's paying for email tools? |
| 6 | Slide 18 (Creators) | Partner chat | Share your newsletter idea with neighbor |
| 7 | Slide 19 (Stats) | Raise hands | Any channel with $36 ROI? |
| 8 | Slide 21 (Setup) | Check-in | Who created their account? |
| 9 | Slide 23 (Audience) | Shout out | Share your ideal reader |
| 10 | Slide 25 (Writing) | Live collab | Audience picks topic, you write live |
| 11 | Slide 29 (Publish) | Applause | Round of applause, confidence check |
| 12 | Slide 32 (Quick Wins) | Commitment | Commit to first newsletter in 7 days |
| 13 | Slide 35 (Thank You) | Closing | Subscribe to your newsletter, free drink reminder |